“Honest”, “naughty”, and “genuine” are the notions that reflect the new brand-identity of Bolletje. That’s why we designed Bolletje’s site as a blogsite. The design of the site shows the naughty character, the blogging concept underlines the honest and open identity.

Bolletje and TriMM
Bolletje can simply react to blogtexts. We installed a Content Management Tool for it, with which Bolletje can fully and easily maintain the site. One of our employees has organized a blogging workshop at Bolletje’s and gives advice about the way in which, and the subjects about which, Bolletje may write. As a matter of fact the reactions on the blogtexts are written by Bolletje’s employees themselves.

Bolletje as a movie-star
In order to emphasize the honest and naughty “Pietje Bell”-image of Bolletje, we place Bolletje’s commercials and other films on Youtube. The by now well-known film of Sinterklaas and Piet’s inspection of Bolletje’s ginger-nut factory was made possible in every way by our “Home-Sint”.
You can see the result below: